Just a glimps at some of my outstanding
PROJECTS
A selection of businesses, brands and projects I have built, scaled or helped transform – from consumer brands and e-commerce to digital products, AI and international ventures.
curameo AG
2018–2026
Co-Founder & COO | Sales, Marketing & Operations | Procurator
Reichenschwand, Germany
THE CHALLENGE
Building and scaling an innovative FMCG consumer brand from the ground up.
MY ROLE
Co-Founder & COO | Management Board | P&L Responsibility
WHAT I BUILT
Strategy · Brand · Go-to-Market · E-Commerce · Retail · Portfolio · Operations · Organization
IMPACT
€10M revenue · >50 employees · International expansion · Multiple Awards (i.e. German Brand Award, German Innovation Award, MIT Shopify Award)
2015–2018
PEWA MEDIA
Online Sales & Key-Account Manager
Nuremberg, Germany
THE CHALLENGE
Building and managing scalable e-commerce channels for a broad international consumer product portfolio.
MY ROLE
Online Sales & Key Account Manager · E-Commerce · International Business
WHAT I BUILT
Online Shops · Marketplaces · Amazon & eBay · International E-Commerce · Portfolio Management · Digital Operations
IMPACT
3,000 Products · Multiple Sales Channels · B2B & B2C · International Expansion incl. Taiwan
2009–2023
THE CHALLENGE
Bringing together international institutions, experts and participants across complex academic and cross-cultural projects.
MY ROLE
Senior Project & Knowledge Manager · International Project Management
WHAT I BUILT
Congress Formats · International Partnerships · Scientific Expeditions · Stakeholder Networks · Project Structures
IMPACT
200 International Speakers · >10 Scientific Expeditions · Projects across the Americas · International Institutional Network
UNIVERSITY OF COLOGNE |
ASSOCIATION FOR CONTINENTAL
AMERICAN AND CARIBBEAN STUDIES
Senior Project & Knowledge Manager
Germany, Austria, Colombia, Jamaica, Cuba, Mexico,
Barbados, Trinidad & Tobago, Panama
VOLUNTARY WORK
2024-2025
AI meets History
Initiatior
Altdorf b. Nürnberg, Germany
Designed and delivered an AI-supported public history project for the internationally recognized Wallenstein Festival, transforming historical research into immersive, multimedia storytelling. Using ChatGPT, Claude, and Midjourney, I created historically inspired first-person narratives that enabled visitors to experience everyday life during the Thirty Years’ War through the perspectives of ordinary people.
Achievements:
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Leveraged ChatGPT, Claude, and Midjourney to generate historically grounded narratives and visual content.
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Developed fictional first-person letters from diverse historical perspectives (women, children, soldiers, teachers, etc.) to foster empathy and historical understanding.
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Integrated AI-generated content into a public digital experience via QR codes, website, and professionally recorded audio performances by festival actors.
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Enhanced visitor engagement by combining AI, history, and immersive storytelling for one of Germany’s longest-running historical festivals.
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Successfully contributed to the festival’s educational mission, receiving highly positive public feedback.
Mental Health Podcast
since 2026
Initiator & Host
Nuremberg, Germany
Vienna, Austria
In 2026 I started a new podcast with my friends Lilli (TV editor) and Petra (doctor and psychologist) called "Männer. Frauen. Missverständnisse.". The aim of the podcast is to create more understanding between men and women using current social media trends, discussing them and bringing misunderstandings on the table.
Achievements:
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> 1000 subscribers
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> 10k streams
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11 episodes
History Podcast
2008–2022
Initiator & Host
Nuremberg, Germany
Vienna, Austria
As a private honorary project I started the history podcast "Verzwickte Geschichte" in 2020 in corporation with the Association for Continental American and Caribbean Studies and Culture and Prof. Dr. Christian Cwik from the University of Graz.
Achievements:
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Top Ten Spotify History Podcasts
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4,7/5 stars reviews (412)
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> 30.000 subscribers
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> 650k streams
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> 40 episodes
2017–2018 | 2022
Integration Project
Initiatior
Altdorf b. Nürnberg, Germany
In 2018 I started an inclusive project with the Wichernhaus in Altdorf, support center for disabled people, gothic type font experts and historians from different universities. The goal was to provide the visitors of the historic Wallenstein festival in Altdorf b. Nürnberg with historic knowledge carved manually in handcrafted wooden shields.
Achievements:
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successful implementation & coordination with 4 different institutions
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completely financed by donors
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inclusive project